Willow

Fees shouldn'teat before yourmembers do

An open cardboard box with a small pile of fresh vegetables in the center.

Willow can help reduce your HRSN benefit delivery costs by up to 76%.

Book demoLearn more

On average, for every $1 spent on a food box, $1.27 is spent delivering it.

At Willow, we don't think this adds up. Neither do our customers.

CareOregon logo
Health Share of Oregon logo
PacificSource logo
Columbia Pacific CCO logo
Yamhill Community Care logo
CareOregon logo
Health Share of Oregon logo
PacificSource logo
Columbia Pacific CCO logo
Yamhill Community Care logo

Tip the math in your favor

Deliver HRSN benefits the way your members want at a fraction of the cost, with compliance and operations built in.

  • Unlocked padlock

    Unlock choice

    Card-based benefits give working families and younger members flexibility and choice, with compliance built in.

  • Speech bubble representing member outreach

    Better outcomes

    Multi-modal outreach, AI-augmented support, and relevant incentives help members take action and improve quality outcomes.

  • Stacked cards

    Save time and money

    A modular, digital-first platform with pay-on-redemption economics helps your team save time and reduce costs.

Compare us to the alternatives

Willow

Our restricted payment cards let your members choose what they eat, while staying compliant. Who doesn't want that?

Best for

Every member, every household

Cultural fit

Shop in store or online

Reach

Any address, any household size

Plan operational lift

Willow runs day-to-day

Willow

Plan team questions we hear often.

  • Willow is built for the security and compliance environments health plans live in. We support HIPAA workflows, can execute a business associate agreement, maintain SOC 2 Type II and PCI DSS alignment, and map controls to NIST 800-53 plan security baselines. Security questionnaires and architecture review are available under NDA on request.

Want to learn more?

In 30 minutes we'll walk your team through implementation timeline, member experience, integration approach, and how the numbers might pencil for your population.